FROM A CONCEPTUAL KNOWLEDGE FRAMEWORK TO A DECISION SUPPORTING SYSTEM: ALIGNING SCIENTIFIC AND STARTUP DEVELOPMENT

University-industry cooperation has been recognized as a strategic factor to innovation systems. More recently, universities have pressured not only cooperate but also promote and create startups, combining education research innovation. In this article, we describe recent case of the alignment between PhD challenge an business opportunity. The was apply KBUD (knowledge based urban development) framework basis decision support system, be used by city managers. results were fostered into startup financed public call, supported Ruta-N (Medellin, Colombia). KBUD-DSS system Heuristics illustrates example how project can combine development, attending simultaneously both pathways.